Jerry Rouleau

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5 Sessions, 1 Goal: Growth

Jerry Rouleau knows the housing industry inside and out. He's helped businesses just like yours through upturns and downturns. He's coming to Maine specifically for the MHBA and he's ready to help YOU!

Jerry will present five sessions in one jam-packed day. He'll cover every critical topic from finding new opportunities to using the latest technologies. It's everything you need to energize yourself, your sales force and your customers to make 2010 a year to remember for all the right reasons.

Date: Thursday April 8th 2010

Time: 9am - 4:15pm

Location: Hilton Garden Inn

5 Park Street

Freeport, Maine 04032

Registration Fee:

$95 MHBA, HBRA, MHAM, ABC, MABEP

$145 Non-member

Register Now

Workshop Topics

9:00am 10 Principles for Survival in a Competitive Market

10:15am How to Use New Technologies to Increase Sales

1:00pm Are You Famous Yet? Get Found & See Results

2:15pm Follow-up Skills That Bring Customers Back

3:30pm Creating Traffic to Model Homes/Sales Centers

Jerry Rouleau Workshop

Members $95.00 Non-Members $145.00

Part 1

“10 Principles for Survival, in a Competitive Market”

Opening session: “A Time to Thrive, Exploring New Opportunities in Today’s Housing Market.” – 10 Principles for Survival, in a Competitive Market.

This segment will address tips and ideas that builders, lenders, and suppliers can use immediately, to improve their business. The program will simplify the sales and marketing process, by focusing on the things that really count in our changing housing market.

Part 2

“How to Use New Technologies to Increase Sales”

Just because you are in business today, does not mean you’ll be in business tomorrow. Imagine owning a typewriter company years ago. Some are gone, and some are still here, bigger and better than ever. Can you adapt to the new technology? It’s not how big you are. It’s not how long you have been in business. It’s not how much money you have. It’s not how many people you have working for you. It’s how you promote yourself and how you use the new technology, that will make all the difference on building your business.

Most salespeople, builders, realtors and product suppliers are taken back by some of the new technology. It may seem overwhelming at first, however, when one understands how it can help increase sales and save time, they might take a different approach on implementing some of these new programs.

Major points that will be covered:

Website marketing, Social Media, Using portal sites, Blogs, Target-marketing, Lead management systems, e-mail marketing & tracking e-mails, tracking incoming calls from lead sources, Creating your own mystery shop, Using webinars & podcasts to provide information to consumers, Conducting one-on-one visual meetings via Skype, and Down-time learning.

Five practical applications that attendees will take home from this segment-

1. How new technology can save time & increase sales
2. Understanding the basic terminology in common everyday language
3. Advantages of certain systems
4. Help screen and qualify customers quicker
5. Be more productive in your marketing efforts

Part 3

“Are You Famous yet? Get Found & See Results - Public Relations the Easy Way”

Learn the simple but powerful system that professional public relations firms use to generate $100,000's worth of free publicity. Learn how to develop a public relations campaign that will increase sales. Obtaining free publicity is easy, if you know the in’s and out’s of public relations. This segment will show you the benefits of a good public relations campaign and what it takes to put a program in place. Public relations is a great tool, to build and strengthen your business. It's simple, inexpensive and productive. All one needs to know is how to put a plan in place. Public relations allows you as a company, to tell your story in greater depth. Public relations will build credibility sooner, because unlike advertising, people believe information reported as news. PR isn’t merely getting your name in the paper, or appearing on radio or TV, it’s about how you use it later on.

Program will cover the following topics:

• Getting Started - Planning and Launching a PR Campaign
• How to capitalize on what you’re already doing
• What makes a story?
• Keys to obtaining publicity
• How to build your corporate image
• Public Relations Activities
• Establishing your media database
• How to work with the media
• Writing News Releases
• Obtaining Photo Releases
• Tips on Writing Articles
• How to Publish Your Own Articles
• How to use Public Relations “after the fact”

Part 4

“Follow-up Skills That Bring Customers Back”

Builders spend a lot of money to get leads and referrals. Following up on those customers and properly screening and qualifying them is key. In many cases builders don’ t need to get more leads, they need to work more effectively with the leads they have.

Lead follow-up is a timely issue. If builders and salespeople are not effective or prompt in following up their leads, sales will suffer. Creaming leads may have worked in the past, but in today’s market, builders will have to be in touch with their potential customers, to show them that they are interested in their business.

Advertising is expensive and consumers have many options. Once a consumer calls or comes into the office, it becomes a matter on how much information the builder or salesperson can get from the customer. The more information received, the easier the follow-up process will go.

Four practical applications attendees will take home from this segment-

1. Why Follow-Up? - Your leads are your Bank Account
2. Screening & Qualifying leads
3. Getting the right information up-front
4. Using lead management systems

Part 5

“Creating Traffic to Model Homes/Sales Centers”

75 Ideas on How to Generate Traffic to Your Model Home or Sales Office.

Promotional activities can generate traffic and leads to your place of business. Use your model, sales center or spec home, as the focal point of your community. Thinking out of the box and being unique, can make a difference in today’s marketplace.

Builders invest a lot of money for their sales centers. Find out how to make the most of your investment and use your sales center to your advantage. Learn creative marketing & promotional programs, that can be conducted at models or spec homes, to generate increased activity. Seminar will include specific case studies, discuss how to develop a feature home and how to plan charitable fund-raising events.

About Jerry Rouleau

Jerry is the founder and co-host of the popular weekly radio program, on BuilderRadio.com. He is a speaker, author, coach and consultant, who specializes in public relations, marketing and sales training for builders, housing companies and building product suppliers. He is also the author of four books and a frequent article contributor to numerous building trade publications.

Special feature home projects that he has been involved in, have been featured on the Today Show, in People Magazine, USA Today, Country Living, House Beautiful, Country Home, Home Magazine, and in hundreds of newspapers, radio, TV, and specialty consumer magazines. In the past thirteen years, Jerry’s firm has generated over $50 million dollars in publicity for their clients.

Additionally, he is also the founder and President of the National Cancer Awareness Foundation and the originator and creator of the Jan’s House of Hope Tour (a house built on a barge that toured seven east coast cities). This project was used as a fundraiser, raising $2 million dollars for hospices and cancer awareness.